doc. Mgr. Martin Hájek, Ph.D.

doc. Mgr. Martin Hájek, Ph.D.


  • Department of Sociology
  • Guarantors of study programmes
  • Guarantors of branches



Supervised thesis

Rooms: No. 408,


ResearchID: B-2107-2009

Scopus Author ID: 7102388065

ORCID ID: 0000-0001-9213-6404

Rok vydání


Chapters in monographs


Contributions in the conference proceedings

Bachelor thesis seminar - Diploma seminar - Introduction to the Empirical Social Research for Sociologists - Introduction to the analysis of qualitative data - Practice of qualitative research - Qualitative methodology - Research Colloquium - Text, Narrative & Discourse Analysis - The key questions of sociological theory - Thinking sociologically - an introduction

The use of text, discourse and narrative analysis in sociological research. How to increase reproducibility of qualitative coding by the text analysis tools? Real socialism as a model of late modern society? The cacophony of public discourse - why can't there be a factual debate on certain issues? YouTube tutorials as a growing reservoir of folk knowledge and its subversion potential. Collective memory as interactive competence. Pecuniary regimes - social governance through money. Other topics are possible but have to be discussed.

Sociology of failure: coupling social infrastructures and personal experiences, Czech Science Foundation (2022 – 2024), principal investigator. Computer assisted enhancement of the reproducibility of qualitative data analysis in the social sciences. Czech Technological Agency (2021-2023), principal investigator. Poverty as Media Spectacle: Shaming the Low-Income People on Reality Television and Internet. Czech Science Foundation (2017 – 2019), investigator. Frugality and Economy in Times of Crisis: Economic behaviour in family and public discourses in present Czech society. Czech Science Foundation (2015 – 2017), principal investigator. The Centre for Collective Memory Research, Charles University (2012 – 2017), senior researcher, team leader. Institutions in life stories. A comparative multilevel analysis of life stories of three groups of actors in the Czech socialist society (1948-1989), Czech Science Foundation (2010 – 2012), principal investigator.

Social norms; discourses of economic behaviour; text and discourse analyses; qualitative & quantitative narrative analysis; computer assisted text analysis (CATA); state socialism.

Sociology of social norms, moral orders, and normality. Sociology of economic communication (incl. money), social discourses of economic behaviour. Text and discourse analyses and their methodologies; qualitative & quantitative narrative analysis; computer assisted text analysis (CATA), data visualisation.