Who buys eco-certified clothes in the Czech Republic, and why?

Abstract of the lecture:

Who buys eco-certified clothes in the Czech Republic, and why? And who doesn't—and why not? This talk will reveal insights from a national survey on Czech adults’ intentions and behaviors around purchasing eco-certified clothing. Using a short version of the Theory of Planned Behaviour and semi-structured interviews with buyers, we explored which beliefs drive people to choose (or avoid) sustainable fashion. For those inclined to buy eco-certified clothes, the decision often feels moral—yet daily fashion choices involve much more than morality alone. This study provides a look into the common gap between pro-environmental attitudes and the realities of everyday consumer behavior.

Link for online connection here.